Enriching the preview experience
The challenge was to minimize the need for the stylist to do individual reach out to guide the brides through the benefits of using Anomalie. We needed to improve the experience for unpaid brides by providing enough feature to showcase the full flexibility of the dress design process. Additionally we needed to align User Experience and Interface of Unpaid and Paid States for a seamless experience. We implemented modular system that can be moved around based on customer state in the process and available options.