Sephora cast members use a variety of digital and physical tools for managing client services. However, cast members have specific roles within the store that may limit them to the tools they can access at any one time. This setup has led to to the need of mobile specific solutions. Over the past year the Store Digital team has launched several tools as standalone iOS apps and there are plans in the works to develop more tools that will help cast better serve the client. This is a combined software/hardware solution to replace dedicated devices used throughout the store to one unified cast app. Our hypothesis is that providing cast with a unified cast app that serves as a springboard to critical online flows will help them best assist clients in-store and improve their ability to sell products.

Through contextual Inquiry and focus groups we explored the current state of their use with cast apps and determine the work flows, pain points and UX that exists today. Also presented a mid-fidelity prototype based on initial assumptions and business needs as a tool to communicate features and determine priority.

Taking the learnings from research and feedback received from business stakeholders I designed a modern interface from scratch intended for efficiency. Strategically extending the internal brand language in order to use color combinations that would aid in denoting active states and time-sensitive content. At the same time deliberately increasing the use of white space to create a strong sense of hierarchy and remove any competing elements that would hamper clarity.